Should my agency target one niche or several, and do I need a separate website for each?

Votel recommends focusing on one niche. Serving two or three niches at once makes it harder: people do not understand what you do when the site is not written for them, and you create extra work by building snapshots for each niche. You can succeed in almost any niche as long as the businesses can afford to pay you.

Move to a second niche only after you have mastered the first, for example when you have hit the most revenue you can get from it, run out of businesses to serve, or can no longer scale on Facebook ads because the niche is saturated. If you want two niches from the start, create two different brands, each specialized for its niche.

The exception is a local agency. If you serve your area and build relationships face to face, serving all kinds of local businesses is fine, and your main call to action names the area you serve.

You can have different sites for different verticals. A site or page written for one niche speaks directly to that audience and converts better, especially for ads. One site can serve several segments only if one message resonates with all of them, for example more bookings, jobs and five star reviews for home services businesses. Mixing very different industries, such as real estate agents, law firms and med spas, muddies the message.

Whichever you choose, pick one clear outcome as your main call to action, such as turning more inquiries into booked jobs, and make everything on the page support it. Customers should land on a clear offer, not a broad AI powered marketing operating system. If you build a broad brand with niche sites under it, put the focus of each offer on that industry's site.